2015 Weekly Reading List
by Sebastien Mirolo on Thu, 1 Jan 2015
Short list updated weekly of articles and papers we read and found
worth mentioning.
Week ending Nov 22nd 2015
Week ending Nov 8th 2015
Week ending Nov 1st 2015
- Your LTV Math is Wrong
- How To Name A Startup: The S.M.A.R.T. Checklist
- The 10 Things You Need to Know When Responding to RFPs
- Startup employees don’t earn more
Week ending Oct 24th 2015
- Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
- Sales and Marketing; How to Talk to Investors
- The Content that Compels People to Buy
- 5 Mistakes SaaS Startups Often Make With Pricing
Week ending Oct 11th 2015
- Making money takes practice like playing the piano takes practice
- The Marketing Stack of a Lazy SaaS Company
- How to Develop your SaaS Pricing Model
- SaaS Pricing Strategy: The 10x Rule
- How to Market Your SaaS Off: 29 Blogs Every SaaS Marketer Should Read
Week ending Oct 4th 2015
- Goodbye, Native Mobile Apps
- How to Run a Tech Community
- 16 Back-stage Presentation Tips From The 14,000 Person HubSpot INBOUND Keynote
Week ending Sep 13th 2015
- $2,300,000 to One (Or How We Support 1,650 Customers With Just One Rep)
- Samsung Pay's MTS Transactions and Merchant's Ability to Detect "Cloned" Magstripe Tracks
- How Do I Find My Niche? 8 Questions to Ask Yourself
Week ending Aug 20th 2015
- 16 Startup Metrics
- 30 Must-Use Methods for Killing Shopping Cart Abandonment
- 5 Great Resources to Help Your Customer Success Team Fight Churn
Week ending Aug 16th 2015
- Entrepreneurship In Unexpected Places: An Interview with Vithika Yadav of Love Matters
- How I run a bootstrapped marketplace with eleven different properties and 5,000 vendors — by myself.
- Why I Stopped Angel Investing (And You Should Never Start)
- Why So Many Software As A Service Companies Fall Into An Accounting Trap
- The Next Mark Zuckerberg Is Not Who You Might Think
- The Five Elements of a Perfect SaaS Support System
- Pick Up The [D**n] Phone
- 3 Copywriting Mistakes that Kill Your Cold Emails
Week ending Jul 19th 2015
- Six-Figure Solo Businesses Grew By 45% In Five Years, Study Finds
- Employees Wise Up
- Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns
Week ending Jul 12th 2015
- Startup Marketing On A $0 Budget
- Modern UI/UX for SaaS applications in 2015 and Beyond
- From niche to global domination: why it’s so f***ing hard to scale a SaaS for SMBs
- People Don’t Want Something Truly New, They Want the Familiar Done Differently.
- I self-published a learn-to-code book and made nearly $5,000 in pre-orders
- Why we changed our software from proprietary to open source
- The Templeton Compression and the Sales Ready Product
Week ending Jul 5th 2015
- Mass SaaS: Thinking about SaaS on the Consumer Side
- Five ways to build a $100 million business
- How Cheap a Product Can You Have And Still Have Salespeople?
Week ending Jun 28th 2015
- What A New Class Of Worker Could Mean For The Future Of Labor
- We need to rethink employee compensation
- In the Future, Employees Won’t Exist
- 8 Things Learned Going from a Services Business to a SaaS Business
- The most common mistake when forecasting growth for new products (and how to fix it)
- Two kinds of start ups
- Power Laws in Venture
- How to Build a Sales Pipeline
Week ending Jun 14th 2015
- Ricardo Semler: How to run a company with (almost) no rules
- Modern Layouts: Getting Out of Our Ruts with Jen Simmons
- Newtonian Business / Quantum Business
Week ending Jun 7th 2015
Week ending May 25th 2015
Week ending May 17th 2015
- Welcome to our beautifully designed, corporate-controlled future Internet
- 3 big lessons I learned from running an open source company
- What does ’30×500′ even mean?
Week ending May 10th 2015
- 6 things to pre-empt 90% of Due Diligence
- How to Build a Unicorn From Scratch – and Walk Away with Nothing.
Week ending Apr 26th 2015
- 3 best practices for bootstrapping an open source business
- How To Launch A Startup And Avoid Ending-Up In Jail
Week ending Apr 19th 2015
- 29 Quotes From The World's Best Marketer - Annotated
- How Faster Sales Cycles Become A Competitive Advantage
- Jack Ma interview at Davos
- The definitive guide to mistakes founders make raising money
- How to Make Wealth
Week ending Apr 12th 2015
- The selfish truth about word of mouth (why referrals don't happen)
- The demise of equity markets is bad news for the rest of us
- The Magic Ratio: How Many CSMs Per Customer
- News Media Should Drop Native Apps
- Creative People Say No
- Know Your Worth: How to Explain You Won't Work for Free
- Fred Wilson: 10 Ways to Be Your Own Boss
- Data breach expenses barely negligible in retailers' financials and How Congress created the TurboTax disaster
- A Dozen Things I’ve Learned From Steve Blank About Startups
- Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead Quota. Period.
- Freemium Businesses Switch The Hunter And Farmer Sales Roles
- Developreneurs: Don’t miss the next $1B opportunity
- Why Low Growth in Health Costs Still Stings
- 4 reasons bootstrapping can be smarter than raising capital
Week ending Mar 22nd 2015
- The Battle Is For The Customer Interface
- No, entrepreneurs, most of you don’t need angel investors or venture capitalists
- The Psychological Price of Entrepreneurship
- The Unique Challenges of Being a Middle-aged Woman Entrepreneur
- S1 Analysis of SaaS businesses
Week ending Mar 15th 2015
- Broken Values and Bottom Lines
- The Declaration of Independents
- The Marketing Stack for High-Growth SaaS
- The most common mistake when forecasting growth for new products (and how to fix it)
- If you have startup stock options, check your option plan
- Futures of text
- Shutterstock CEO says it's still best (and realistic) to build tech companies on profits alone
- Getting Real - The smarter, faster, easier way to build a successful web application
- Billion Dollar Unicorns: Strategies From 5 Entrepreneurs
- The SaaS Billionaires and Naysayers
Week ending Feb 28th 2015
- The Internet as a Force for Equality
- Infographic: The Ultimate Guide to Creating a Successful Online Business
- Y-Combinator Sales Agreement Templates
- 10 Ways to Increase Conversions Using Psychology
- Why Content Marketing Fails?
- How to influence and persuade?
Week ending Feb 22nd 2015
- Bullish on indie.vc
- Getting To The Real Cost Of Customer Success
- 6 Leaders Share the Secrets to SaaS Startup Success
Week ending Feb 8th 2015
- How to Finally Fix Your Cash Flow-for Good
- Question checklist for reviewing your new marketing materials...
- Why Experts Reject Creativity
Week ending Feb 1st 2015
- Community at the speed of light: Best practices for the new era of open source
- A cloud for every industry — real estate, health care, & beyond
- Why CAC is Usually Irrelevant in Early-ish Stage SaaS Companies (vs. B2C Where It’s Critical)
- The dates every business owner needs to know for 2015
Week ending Jan 25th 2015
- Bitcoin and the Digital-Currency Revolution
- Question checklist for reviewing your new marketing materials...
- 12 steps to creating landing pages that convert
- How Much Are Actual Startup Exit Prices And Returns?
- Stripe makes it easier for customers to deal with replacement credit cards
- A Dozen Things I’ve Learned from Chris Dixon About Venture Capital and Startups
- Why Some Teams Are Smarter Than Others
Week ending Jan 18th 2015
- The Average Tech Entrepreneur is 31 and Didn’t Study STEM
- How to talk yourself into charging more
- 10 years a microISV
- Getting More Cash Out Of SaaS: Timing Is Everything
- Should Startups Blog? An Essay (with Data) to Decide Once and For All
- SaaS is Good for Old People
Week ending Jan 11th 2015
- The guide to sales and marketing for technical startup people
- What to Do If Your Business Decelerates
Week ending Jan 4th 2015
Previous years
by Sebastien Mirolo on Thu, 1 Jan 2015
